cognitive dissonance


Taking inspiration from gestures and rituals, practical poetic uses it’s namesake contradiction as a provocation for design.

Each piece aims to inspire multiple ways of wear, either through function or styling - practical.

Garments draw on romantic, vintage silhouettes and fabrics - poetic.

Our label uses poetic approaches to explore the ways we perform in our day to day, and how clothing and dress participate in these performances - amplifying, restricting or passively observing our habits, rituals and interactions.